Bolcher Reimagined

The Summary

Renew the image of the classical Danish candy called Bolcher so it gets a more dominant position in the daily life of a Dane.

  • Tags

  • Motivation

    There is a hidden market potential in making bolcher more attractive to Danish consumers. The competition on the market is not very strong and producer has not yet really succeeded in making a high/quality and high/end product to market. We want to innovate the market of bolcher and develop a strong brand. Rethink is the keyword.

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  • Current problem

    Try to describe why the situation behind your idea is at it is. Why is it important to you?
    product development, find new tastes, new functions of bolcher, knowhow about mass production,